TF and CF measure the number and quality of links pointing at a website. These are used to evaluate the authority and trustworthiness a website.
Trust Flow (TF):
Trust Flow measures the quality and quantity of links that point to a website. It can range from 0 to 100 with higher scores representing higher quality links. Trust Flow is built on the concept "link trust", which is determined through the analysis of links to websites and how trustworthy they are.
Citation Flow (CF):
Citation Flow measures the number of links pointing at a website. It can range from 0 to 100 with higher scores representing more links. Citation Flow measures only the number of links. Trust Flow takes into consideration the quality of links. Citation Flow does not.
Citation Flow and Trust Flow are both important indicators of authority for websites and can be used as a way to evaluate the strength of a website’s backlink profile. It is important to remember that a high Trust Flow score will be more valuable than a low Citation Flow score. High-quality links are more likely drive traffic and improve search engine ranking.
How to use Trust Flow and Citation flow in SEMrush:
The Backlink Analytics tool can be used to view Trust Flow, Citation Flow metrics and other SEMrush metrics. This tool lets you analyze backlinks on any website and display metrics like Trust Flow and Citation Flow.
Use the Backlink Analytics tool:
Sign in to your SEMrush account by going to the homepage.
Click on "Backlink Analytics" in the left-hand navigation.
In the search bar, enter the URL of the website that you wish to analyze and click "Search."
Scroll down to "Backlink Analysis" to see the Trust Flow & Citation Flow metrics.
The Backlink Analytics tool in SEMrush provides valuable information, including Trust Flow and Citation flow metrics. It also shows other useful information like the number and referring domains and top-performing pages.
SEMrush shows TF (Trust flow) and CF(Citation flow) metrics. Majestic, a third party backlink analysis tool that is integrated into SEMrush, provides these metrics. Trust Flow measures the quality and quantity of links that point to a website. Citation Flow measures the number of links that point to that website. These metrics can be used as indicators of authority for websites and to evaluate the strength of their backlink profiles. These metrics can be easily viewed and analyzed with SEMrush's Backlink Analytics software.