Web crawling:
SEMrush uses web crawling technology in order to collect data from search engines and websites. Web crawling refers to the act of automatically searching the internet in order to find and extract data from sites. SEMrush's web crawlers (also known as spiders) follow links to websites and index any content they find. The data is used to create a searchable database.
SEMrush partners:
with third-party data suppliers to collect information. SEMrush can access data that is difficult or impossible to find through web crawling by partnering with third-party data providers. SEMrush is a partner with Majestic, which allows it to access third-party backlink analysis tools, Trust Flow, and Citation Flow metrics.
SEMrush collects data directly from users:
These data are generated by users when they perform searches, create projects and share data within SEMrush. This data is used by SEMrush to improve its analysis and predictions.
Data Processing:
After data has been collected, it is subject to several processing steps before being made available to the users. First, the data is cleaned up and filtered to eliminate duplicate or irrelevant information. The data is then indexed and organized so that it is easy to find and retrieve. The data is then analyzed to find patterns, trends and other insights.
Data Protection:
SEMrush is very concerned about data security and has taken strict security measures to ensure that the data it collects is protected. Only authorized personnel have access to data stored on secure servers. SEMrush uses encryption to protect data at rest and transit.
Data Access:
SEMrush makes data available through variety of tools and reports. These include the Keyword Research tool and the Organic Research tool. You can also export data to create custom reports.
Conclusion :
SEMrush gathers data via web crawling, partnerships, and user-generated data. Before the data is made available to users, it goes through several processing steps. SEMrush is very concerned about data security and has taken strict security measures to ensure that the data it collects is protected. Users can access the data through various tools and reports. They also have the ability to export and create custom reports.