How Does Shopify Make Money?


Shopify is a cloud-based e-commerce platform that offers a range of services to businesses of all sizes. The platform provides businesses with everything they need to create and manage an online store, from website design and hosting to payment processing and shipping.

How Shopify Generates Revenue

Shopify has revolutionized the e-commerce industry and has made it easier for small businesses to start selling their products online.

Subscription Plans

  • Shopify offers three main subscription plans: Basic, Shopify, and Advanced Shopify.

  • These plans vary in price and features, with the Basic plan being the cheapest and the Advanced plan is the most expensive.

  • The subscription plans are the primary source of revenue for Shopify.

Basic Plan

  • The Basic plan costs $29 per month and provides businesses with all the basic features needed to start an online store.

  • It includes a website builder.

  • Payment processing.

  • Shipping integration.

Shopify Plan

  • The Shopify plan costs $79 per month and includes additional features.

  • Gift cards

  • Professional reports

  • Abandoned cart recovery


Advanced Shopify Plan

  • The Advanced Shopify plan costs $299 per month and provides businesses with even more advanced features.

  • This is an advanced report building.

  • Real-time carrier shipping.

  • In addition to the subscription plans, Shopify also charges a transaction fee for each sale made through the platform.

  • The transaction fee varies depending on the subscription plan and the payment gateway used by the business.

  • For example, businesses using the Basic plan and Shopify Payments are charged a transaction fee of 2.9% and 30 cents for every transaction.

  • Businesses using third-party payment gateways are charged a higher transaction fee of 2.0% per transaction.

App Store Shopify

  • App Store Shopify also offers an App Store that allows businesses to enhance their online store's functionality.

  • The App Store offers a range of apps that businesses can use to add new features to their stores.

  • Social media integration.

  • Email marketing.

  • Accounting

  • The App Store operates on a revenue-sharing model with Shopify.

  • This is taking a percentage of the revenue generated by the apps.

Shipping Shopify

  • Shipping Shopify also makes money from shipping.

  • The company offers a range of shipping options that businesses can use to ship their products to customers.

  • Shopify has partnerships with major shipping carriers.

  • USPS, UPS, and DHL.

  • It offers discounted shipping rates to businesses.

  • Shopify takes a percentage of the shipping costs charged to businesses.


Shopify's business model is based on providing businesses with everything they need to create and manage an online store. The company makes money primarily through subscription plans, transaction fees, the App Store, and shipping. Shopify's success is a testament to the growing importance of e-commerce in today's business world.


How Does Shopify Make Money?

Answer: Shopify is a popular e-commerce platform that enables businesses to set up online stores and sell their products to customers worldwide. But how exactly does Shopify make money? Let's explore some common questions about their business model.

Is Shopify a free platform?

Answer: No, Shopify is not a free platform. They offer different pricing plans that range from $9 to $299 per month, depending on the features and functionalities you need for your online store.

What are some features that come with Shopify's pricing plans?

Answer: Some common features that come with Shopify's pricing plans include website hosting, payment processing, shopping cart functionality, inventory management, marketing tools, and customer support.

Does Shopify charge transaction fees on top of its pricing plans?

Answer: Yes, Shopify charges transaction fees for every sale you make through their platform. The fees vary depending on the pricing plan you choose and the payment gateway you use.

Can you use third-party payment gateways with Shopify?

Answer: Yes, you can use third-party payment gateways with Shopify, but you'll need to pay additional transaction fees for each sale you make. Shopify's own payment gateway, Shopify Payments, has lower transaction fees and integrates seamlessly with its platform.

Does Shopify offer any additional services or products?

Answer: Yes, Shopify offers additional services and products that can help you grow and manage your e-commerce business. Some examples include Shopify Capital (a financing program for merchants), Shopify Shipping (a shipping and fulfillment service), and Shopify POS (a point-of-sale system for physical stores).

How does Shopify generate revenue?

Answer: Shopify generates revenue through a combination of subscription fees, transaction fees, and additional services and products. They also earn interest on the money they hold for merchants through Shopify Payments.

Is Shopify a profitable company?

Answer: Yes, Shopify is a profitable company. In 2020, they reported total revenue of $2.9 billion and a net income of $319.5 million.