How to add custom unsubscribe links in convertkit emails

Learn how to easily add custom unsubscribe links in your ConvertKit emails with our step-by-step guide. Discover the process of customizing the unsubscribe experience for your subscribers, ensuring compliance with email marketing regulations while providing a seamless and personalized user experience.

Building a strong relationship with your subscribers is crucial in email marketing. It's equally important to provide them with the option to unsubscribe easily if they no longer wish to receive your emails. ConvertKit, a popular email marketing platform, allows you to customize your unsubscribe links, providing a personalized and respectful experience for your subscribers. In this blog post, we'll guide you through the process of adding custom unsubscribe links to your ConvertKit emails. By empowering your subscribers with control over their email preferences, you can nurture a healthy and engaged audience. Let's dive in and discover how to enhance your unsubscribe process.


Understanding Custom Unsubscribe Links in ConvertKit: ConvertKit offers the ability to create custom unsubscribe links that allow subscribers to opt out of specific email types or topics while remaining on your overall subscriber list. This feature enables you to respect your subscribers' preferences and maintain a positive user experience.

Step-by-Step Guide to Adding Custom Unsubscribe Links

Follow these steps to incorporate custom unsubscribe links in your ConvertKit emails:

Step 1: Identify the Email Types or Topics

Determine the different email types or topics you send to your subscribers. This could include newsletters, promotions, updates, or specific content categories.

Step 2: Create Tags for Each Email Type or Topic

In ConvertKit, create tags that correspond to each email type or topic identified in step one. These tags will be used to segment your subscriber list based on their preferences.

Step 3: Generate Custom Unsubscribe Links

Using ConvertKit's merge tag feature, generate custom unsubscribe links for each email type or topic. These merge tags will dynamically include the relevant tag in the unsubscribe link, allowing subscribers to opt out of specific email types while staying subscribed to others.

Step 4: Insert Custom Unsubscribe Links in Your Emails

Incorporate the custom unsubscribe links into your email templates or campaigns using the HTML editor. This ensures that each email contains the appropriate link for subscribers to manage their preferences.


Benefits of Custom Unsubscribe Links

Utilizing custom unsubscribe links in ConvertKit emails offers several benefits:

  1. Subscriber Control: Custom unsubscribe links empower your subscribers by providing them with the ability to manage their email preferences. They can choose to opt out of specific email types without completely unsubscribing, allowing for a more personalized experience.

  2. Targeted Communication: By segmenting your subscribers based on their preferences, you can tailor your content to specific audience segments, increasing the relevance and engagement of your email campaigns.

  3. Respectful User Experience: Custom unsubscribe links demonstrate your commitment to respecting your subscribers' choices and preferences. This fosters a positive relationship with your audience and can help maintain their trust in your brand.


Adding custom unsubscribe links to your ConvertKit emails is a valuable strategy to enhance your email marketing efforts. By providing subscribers with control over their preferences, you foster a respectful and personalized user experience. Segmenting your list using tags and offering customized unsubscribe options can lead to higher engagement, increased subscriber satisfaction, and improved long-term relationships with your audience.

Remember, while it's important to provide unsubscribe options, it's equally crucial to continue delivering valuable content and nurturing your subscribers' interests. By implementing custom unsubscribe links in ConvertKit, you strike a balance between respecting your subscribers' choices and delivering relevant, engaging emails.