How to Add Stripe Product Purchases to Convertkit?

Learn how to integrate Stripe product purchases with ConvertKit to automate email follow-ups and enhance customer communication. Discover the step-by-step process of connecting Stripe and ConvertKit, enabling you to seamlessly sync customer data, trigger targeted email sequences, and nurture customer relationships effectively.

How to Add Stripe Product Purchases to Convertkit?

In today's digital landscape, effective email marketing is crucial for nurturing customer relationships and driving sales. ConvertKit is a popular email marketing platform that empowers creators and entrepreneurs to engage with their audience. Stripe, on the other hand, is a leading payment gateway that enables businesses to accept online payments. By integrating Stripe with ConvertKit, you can automate the process of adding customers who make product purchases through Stripe to your ConvertKit email lists. In this blog post, we will guide you through the steps of seamlessly connecting Stripe product purchases to ConvertKit. Let's dive in!


Understanding the Stripe and ConvertKit Integration: Stripe offers robust APIs that allow developers to build custom integrations with various platforms. ConvertKit leverages these APIs to connect with Stripe and automatically add customers to specific email lists based on their purchases. This integration eliminates the need for manual data entry and ensures that your customers receive targeted email communication based on their purchase history.


Step-by-Step Guide to Adding Stripe Product Purchases to ConvertKit

Step 1: Set Up a ConvertKit Account:

If you haven't already, sign up for a ConvertKit account. Choose a plan that suits your needs and complete the account setup process.

Step 2: Create a New Email List in ConvertKit:

Within your ConvertKit account, create a new email list specifically for customers who make product purchases through Stripe. This list will be used to organize and target your email communication.

Step 3: Connect Stripe with ConvertKit:

To establish the integration between Stripe and ConvertKit, you'll need to use a third-party service like Zapier or Integromat. These platforms enable you to automate workflows between different apps and services.

Step 4: Choose a Workflow Automation Platform:

Select either Zapier or Integromat based on your preferences and familiarity. Both platforms offer intuitive interfaces and extensive integrations, allowing you to connect Stripe and ConvertKit seamlessly.

Step 5: Create a Workflow:

Within your chosen workflow automation platform, create a new workflow or "zap." This workflow will define the trigger event and the subsequent action to be performed.

Step 6: Set Up the Trigger Event:

Choose the trigger event as a successful purchase in Stripe. Configure the trigger to capture essential information such as the customer's email address, name, and purchase details.

Step 7: Configure the Action:

Set the action to add the customer's email address to the designated email list in ConvertKit. Map the relevant data fields to ensure accurate data transfer between Stripe and ConvertKit.

Step 8: Test and Activate the Workflow:

Test the workflow by making a test purchase through Stripe. Verify that the customer's email address is successfully added to the specified email list in ConvertKit. Once satisfied, activate the workflow to automate the process going forward.


By integrating Stripe product purchases with ConvertKit, you can streamline your email marketing efforts and deliver personalized communication to your customers based on their purchase history. Follow the step-by-step guide provided above to connect Stripe and ConvertKit using a workflow automation platform like Zapier or Integromat. Automating this process eliminates manual data entry, ensures accurate customer segmentation, and enables you to deliver targeted and timely email campaigns.

Remember to regularly review and optimize your workflows to maintain a seamless connection between Stripe and ConvertKit. Leverage the power of automation to nurture customer relationships, drive repeat purchases, and maximize the potential of your email marketing campaigns. Embrace the integration of Stripe and ConvertKit today and take your email marketing strategy to new heights!