If you've been running your Shopify store for a while, you might have realized that your store name doesn't reflect your brand as well as it could. Fortunately, Shopify allows you to change your store name with ease.
What is The Reason Behind Changing Name of Store in Shopify?
Your store name is the first thing potential customers see when they land at your store. It's crucial that it reflects your brand accurately and leaves a lasting impression on your visitors. If your current store name doesn't align with your brand values or doesn't stand out in a crowded market, it may be time for a change. Changing your store name can help you:
Rebrand your store to better align with your brand values
Make your store name more memorable and impactful
Attract more customers by standing out in a crowded market
You can do this by performing a quick Google search and searching for the name in the Shopify domain search bar. If the name is already taken, you'll need to choose a different name.
Let your customers know that you'll be changing your store name. This can be done by sending out an email or posting about it on your social media channels. Let them know when the change will happen and what they can expect.
Update your marketing materials such as your business cards, email signatures, and social media handles to reflect your new store name.
Tips for Changing The Name of the Shopify Store
Now that you've taken care of the pre-change checklist, it's time to change your store name. Here's a step-by-step guide:
Step 1: Enter The Shopify Account
Use the credentials of login for your Shopify account.
Step 2: Go to Your Store Settings
From your Shopify admin dashboard, click on "Settings" and then click on "General".
Step 3: Edit Your Store Name
Under the "General" section, you'll see a field labeled "Store name". Enter a particular field and use the name of the new store.
Step 4: Save Changes
Once you've entered your new store name, click on the "Save" button at the bottom of the page.
Step 5: Update Your Domain
If you're using a custom domain for your store, you'll need to update it to reflect your new store name. This can be done by going to "Online Store" in your Shopify admin dashboard, clicking on "Domains", and then clicking on "Edit" next to your custom domain.
Step 6: Update Your Social Media Handles
If you've changed your store name, you'll need to update your social media handles to match.
Changing your Shopify store name is a simple process that can help you rebrand your store and better align it with your brand values. Before you make the change, make sure you've checked that the new name is available, informed your customers, and updated your marketing materials. Once you're ready, follow the step-by-step guide we've provided to change your store name in just a few clicks.
How long does it take for the new store name to be updated?
Answer: Once you've changed your store name, the update should be almost instantaneous. However, it may take some time for the change to propagate throughout the internet, so don't be alarmed if it takes a few hours for the new name to appear on all your channels.
Will changing my store name affect my search engine rankings?
Answer: If you've optimized your store for SEO, changing your store name could potentially impact your search engine rankings. However, if you've followed best practices and updated all your marketing materials and social media handles to reflect your new name, the impact should be minimal.
Can I change my store name more than once?
Answer: Yes, you can change your store name as many times as you want. However, keep in mind that constantly changing your store name could confuse your customers and harm your brand recognition.
What if the new store name I want is already taken?
Answer: If the new store name you want is already taken, you'll need to choose a different name. You can use tools like the Shopify domain search bar to check for available names.
Do I need to inform my customers about the change?
Answer: It's a good idea to inform your customers about the change, especially if you've been using your old store name for a while. You can send out an email or post about it on your social media channels to let your customers know when the change will happen and what they can expect.