How to Create An Exit Pop-up in Leadpages?


An exit pop-up can be a powerful tool in your lead generation arsenal. It's a last-ditch effort to capture a visitor's information before they leave your site, and if done correctly, it can significantly increase your conversion rates. So, what exactly is an exit pop-up? It's a type of pop-up that appears on your website when a visitor is about to leave. The idea is to capture their attention one last time before they go and encourage them.

Exit pop-ups can be a powerful tool in your conversion and sales arsenal because they allow you to target people who are already interested in what you have to offer. By presenting them with a compelling offer or call to action, you can convince them to take the next step and become a customer.

Leadpages makes it easy to create effective exit pop-ups with customizable templates and simple drag-and-drop functionality. You can choose from a variety of designs and customize them to match your branding and messaging.

So, if you're looking for a way to boost your conversions and sales, consider adding an exit pop-up to your Leadpages website. It's a simple but effective way to capture the attention of your visitors and turn them into loyal customers.



To create an exit pop-up in Leadpages, follow these steps:

  1. Go to the page you want to add the exit pop-up to and click "Edit."

  2. Click on the "Widgets" tab on the left-hand side of the screen.

  3. Drag the "Exit Pop-up" widget onto your page.

  4. Customize the pop-up's design and copy to match your branding and messaging.

  5. Configure the settings for when the pop-up will appear. For example, you can set a delay so that it doesn't appear immediately, or you can have it trigger when the visitor moves their mouse to close the window.

  6. Set up the form to capture the visitor's information. Be sure to ask for only the most essential information to avoid overwhelming the visitor and cause them to abandon the form.

  7. Add any additional elements to the pop-up, such as a special offer or a countdown timer.


Now that you have your exit pop-up set up, it's important to optimize it for conversions.

  • Make your offer irresistible: Whether you're offering a discount, a free trial, or a lead magnet, make sure it's something that your target audience can't resist.

  • Keep it simple: Don't overwhelm your visitors with too much information or too many fields to fill out. Keep the form short and sweet.

  • Use compelling copy: Use language that speaks directly to your target audience and highlights the benefits of your offer.

By following these steps and tips, you can create an effective exit pop-up in Leadpages that will help you capture more leads and boost your conversions.


In conclusion, exit pop-ups are an incredibly powerful tool for increasing conversions and sales on your Leadpages. By strategically using exit pop-ups, you can capture the attention of potential customers who may have otherwise left your page without taking action.

But it's important to use exit pop-ups wisely. Make sure the offer is relevant and valuable to your audience, and that it's presented in a way that doesn't feel intrusive or annoying.

Remember, the ultimate goal of using exit pop-ups is to provide your audience with a valuable solution to their problem, while also increasing your sales and revenue. So take the time to craft compelling copy, design eye-catching graphics, and offer something truly valuable to your visitors.

With the right approach, exit pop-ups can be a powerful addition to your Leadpages marketing strategy. So give them a try and see how they can help you grow your business!



Q: What is an exit pop-up?

Answer: An exit pop-up has been a form of pop-up which is found when the visitor wants to leave website. It's triggered by the visitor's mouse movement or attempt to close the tab, and it's designed to capture their attention before they leave. Exit pop-ups can be used to offer a discount, promote a lead magnet, or encourage visitors to take another action before they go.

Q: How can I create an exit pop-up in Leadpages?

Answer: Creating an exit pop-up in Leadpages is easy! Simply navigate to the Leadpage you want to add the pop-up to, click on "Widgets" in the left-hand sidebar, and select "Exit Intent" from the list. From there, you can customize the pop-up with your text, images, and opt-in form.

Q: What should I offer in my exit pop-up?

Answer: The key to a successful exit pop-up is to offer something of value to your visitors. This could be a discount code, a free guide or eBook, a consultation, or anything else that's relevant to your business and your audience's needs. Make sure your offer is clear and compelling, and use strong, benefit-driven copy to encourage visitors to take action.

Q: How can I make my exit pop-up more effective?

Answer: There are several best practices to keep in mind when creating an exit pop-up. First, make sure it's visually appealing and easy to read. Use attention-grabbing headlines and persuasive copy to encourage visitors to stay and take action. You can also use scarcity tactics, such as a countdown timer or limited-time offer, to create a sense of urgency.

Q: Will exit pop-ups annoy my visitors?

Answer: Exit pop-ups can be effective, but they can also be annoying if they're used improperly. To avoid frustrating your visitors, make sure your pop-up is relevant and valuable to them. Don't use overly aggressive language or pushy sales tactics, and make it easy for visitors to close the pop-up if they're not interested. You can also limit the frequency of your pop-ups so they don't appear on every page or every time a visitor tries to leave.

Q: How can I measure the effectiveness of my exit pop-up?

Answer: To measure the effectiveness of your exit pop-up, track your conversion rates and analyze the data. Use A/B testing to try different variations of your pop-up and see which one performs best. You can also track the number of leads you're capturing and the quality of those leads to see if your pop-up is bringing in valuable prospects.