How to Do Pre-Orders on Shopify?


Pre-orders are a fantastic way to create buzz and generate sales for your Shopify store. By allowing customers to purchase products before they are officially released, you can gauge interest and secure revenue before the products even hit the shelves.

First, you need to ensure that your product is set up for pre-orders. Go to your product page, click on "manage," and then select "inventory." From there, turn on the "allow pre-orders" option. You can also set a specific date for when the product will be available for purchase.

Next, you can customize your pre-order settings to fit your specific needs. You can choose to charge customers immediately or only when the product ships. You can also set a maximum quantity that customers can order and create a separate pre-order product page to promote the product.



Here are some tips to optimize your pre-order strategy and drive conversions:

  1. Create a Sense of Urgency: Emphasize the exclusivity of pre-ordering and encourage customers to act fast before the product sells out. Use phrases like "limited time offer" or "limited quantity available" to create a sense of urgency and drive sales.

  2. Offer Incentives: Consider offering incentives for pre-orders, such as a discount or exclusive bonus item. This can incentivize customers to make a purchase and can also help to offset the longer wait time for pre-orders.

  3. Be Transparent: Make sure to communicate clearly with your customers about the expected release date and any potential delays. Providing regular updates can help to build trust and reduce customer frustration.

  4. Optimize Your Product Page: Make sure your product page is optimized for search engines and includes all relevant information, such as product descriptions, specifications, and images. Including customer reviews can also help to build trust and encourage conversions.

  5. Leverage Social Media: Use social media to promote your pre-order campaign and build excitement. Consider running targeted ads on platforms like Facebook and Instagram to reach your target audience.

To make the most of your pre-orders, be sure to market them effectively. Use social media and email marketing to create buzz and offer incentives for customers who pre-order, such as free shipping or a discount on their next purchase.

Remember to communicate with your customers about the status of their pre-orders, including estimated shipping dates and any updates or delays.

By following these steps and effectively marketing your pre-orders, you can generate excitement and increase sales for your upcoming product launch.


As pre-orders come to a close on your Shopify store, it's time to reflect on your strategy and plan for the future. Pre-orders can be a powerful tool for generating excitement and securing sales, but they require careful planning and execution.

To ensure success, make sure your pre-order strategy includes clear communication with customers, including estimated shipping times and any potential delays. In addition, consider offering incentives such as discounts or exclusive bonuses for customers who pre-order. This can help increase sales and create a sense of urgency around your product.

As you move forward, it's important to continue to optimize your store for search engines and focus on conversion-focused design. Utilize relevant keywords and product descriptions to improve your visibility and drive sales.

Overall, pre-orders can be a valuable part of your e-commerce strategy when executed effectively. By prioritizing clear communication, incentives, and search engine optimization, you can set yourself up for success and maximize sales on your Shopify store.


Q: What is a pre-order?

Answer: A pre-order is an order placed for an item that has not yet been released. Customers can purchase the item in advance, and it will be shipped to them when it becomes available.

Q: How do I set up pre-orders on my Shopify store?

Answer: To set up pre-orders on Shopify, go to the product page in your Shopify admin, click on "Manage" next to the product variant you want to offer for pre-order, and select "Allow pre-orders." You can also set a release date for the product.

Q: Can I charge customers for pre-orders upfront?

Answer: Yes, you can charge customers for pre-orders upfront. This is a good way to secure sales and generate revenue before the product is released.

Q: What happens if I don't meet the release date for a pre-order?

Answer: If you don't meet the release date for a pre-order, you risk disappointing your customers and damaging your reputation. Make sure to set a realistic release date and communicate any delays with your customers.

Q: How do I fulfill pre-orders?

Answer: When the product becomes available, you can fulfill pre-orders like any other order on Shopify. Make sure to communicate with your customers and let them know when their pre-order has shipped.

Q: Can customers cancel their pre-orders?

Answer: Yes, customers can cancel their pre-orders. Make sure to have a clear cancellation policy in place and communicate it with your customers.

Q: How can I promote my pre-orders?

Answer: To promote your pre-orders, use social media, email marketing, and other advertising channels to build excitement and drive traffic to your Shopify store.

By offering pre-orders on Shopify, you can generate buzz, secure sales, and build a loyal customer base. Make sure to set clear expectations and communicate with your customers to ensure a smooth and successful pre-order experience.