How to Find Competitors in SEMrush?

SEMrush is a well-known online marketing tool that allows users to monitor the performance of their websites' search engines as well as the performance of their competitors.

One of the most important characteristics of SEMrush is its ability to find and study competitors within your industry. In this tutorial we'll show you how you can make use of SEMrush to discover and study competitors for your website.


Step 1: Sign in to your SEMrush account.

To search for competitors on SEMrush to find competitors, you first have to sign into your account. If you don't have accounts, you can create one on SEMrush's website. SEMrush website.

Step 2: Type in the URL of your website.

After you have signed in, type your website's URL within the search bar at on the right side of your page. This will provide you with the overview of your site's performance, including organic search results, the most popular organic keywords, as well as the top organic competitors.

Step 3: Navigate to the "Competitors" tab

Once you've entered the URL of your website then click on"Competitors" on the "Competitors" tab on the left-hand side of the page. It will show you an overview of your website's most organic competitors.

Step 4: Study your competition

To study your competition to find out more about your competitors, click to the title of the competitor on the list. This will lead you to a webpage with details about the website of the competitor, which includes the organic search traffic they receive and top organic keywords and an estimated budget for advertising.

Step 5: Review the strategies of your competitors

When you analyze the information provided through SEMrush regarding your rivals, you'll be able to learn more about their strategies and pinpoint areas that you could increase the effectiveness of your own site. For instance, if your competitor has a large amount of organic traffic, you may want to look into the backlink strategy of their competitors and attempt to duplicate the same strategy.

Additional Tips:

  • You can utilize SEMrush to study competitors in different countries and languages.

  • You could also utilize SEMrush to discover potential competitors that are not yet identified.

  • You can also compare several rivals on the same screen


In the end, SEMrush is a powerful tool that allows you to find and study competitors in your field. Following the steps listed in the previous paragraphs, you can utilize SEMrush to gain insight into competitors' strategies and pinpoint areas that you can enhance your website's performance.