Introduction:
However, setting up conversion tracking can be intimidating, especially if you're not familiar with coding or website development. In this guide, we'll walk you through the steps to set up Google Ads conversion tracking on your Shopify store.
Step 1: Set Up a Google Ads Account
To set up Google Ads conversion tracking, you first need to have a Google Ads account. If you don't have one already, visit the Google Ads website and create an account. Once you've created an account, you'll need to link it to your Shopify store.
Step 2: Install Google Ads Conversion Tracking Code on Shopify
To track conversions on your Shopify store, you need to add the Google Ads conversion tracking code to your store's checkout page. Here's how to do it:
Log in to your Shopify store and go to the Online Store > Themes > Actions > Edit code.
Find the checkout.liquid file in the Templates section and open it.
Scroll to the bottom of the code and find the </body> tag.
Copy the Google Ads conversion tracking code and paste it just above the </body> tag.
Save the changes.
Step 3: Create a Conversion Action in Google Ads
After installing the conversion tracking code on your Shopify store, you need to create a conversion action in your Google Ads account. Here's how to do it:
Go to your Google Ads account and click on Tools & Settings > Conversions.
Click the plus icon (+) to create a new conversion action.
Choose the type of conversion you want to track, such as purchases or sign-ups.
Enter a name for your conversion action and choose the category that best fits your conversion type.
Set the conversion value if you want to track the revenue generated by the conversion.
Click Create and Continue.
Step 4: Assign Conversion Value in Google Ads
If you want to track the revenue generated by each conversion, you need to assign a conversion value in your Google Ads account. Here's how to do it:
Go to your Google Ads account and click on Tools & Settings > Conversions.
Find the conversion action you created in Step 3 and click on its name.
Scroll down to the Conversion Value section and enter the value you want to assign to each conversion.
Click Save.
Step 5: Check Your Conversion Tracking
Once you've set up your conversion tracking, it's important to make sure it's working correctly. Here's how to check your conversion tracking:
Go to your Google Ads account and click on Tools & Settings > Conversions.
Find the conversion action you created in Step 3 and click on its name.
Click on the Test button.
Follow the instructions to test your conversion tracking.
FAQs:
Q. How long does it take for Google Ads conversion tracking to start working?
A. It can take up to 24 hours for Google Ads conversion tracking to start working after you set it up.
Q. Can I track multiple conversion actions on my Shopify store?
A. Yes, you can create multiple conversion actions in your Google Ads account and track them separately.
Q. Do I need to have a specific Shopify plan to set up Google Ads conversion tracking?
A. No, you can set up Google Ads conversion tracking on any Shopify plan.
Q. What if I have multiple Google Ads accounts for different campaigns? Can I still set up conversion tracking?
A. Yes, you can set up conversion tracking for each Google Ads account and track the conversions separately.
Conclusion:
Setting up Google Ads conversion tracking on your Shopify store may seem daunting, but it's essential to measure your ad campaign's success and optimize your ROI. By following the steps outlined in this guide, you can easily set up conversion tracking and start seeing the results of your ads. Remember to check your conversion tracking regularly and make adjustments to your ad strategy as needed to ensure your ads are performing to their fullest potential.