How to Set Up Google Analytics Shopify?


If you run an online store on Shopify, you'll want to keep track of your website's performance to make informed business decisions. That's where Google Analytics comes in handy.

Google Analytics is a powerful tool that helps you analyze your website's traffic and user behavior. By integrating it with your Shopify store, you can get insights into the number of visitors, bounce rate, and conversion rates. With this information, you can optimize your website and boost sales.

To get started with Google Analytics on Shopify, you'll need to form an account of Google Analytics, set up your website tracking code, and integrate it with your Shopify store. Once you've done that, you'll be able to access a wealth of data about your website's performance.



Setting up Google Analytics on Shopify can help you track your store's traffic, measure user behavior, and improve your sales strategy. In this guide, we'll walk you through the steps to set up Google Analytics on your Shopify store.

Step 1: Form An Account in Google Analytics

If you don't have a Google Analytics account yet, head over to the Google Analytics website and create an account. Once you've signed up, you'll be taken to your Google Analytics dashboard.

Step 2: Set up a property

In your Google Analytics dashboard, click on the "Admin" button in the bottom left corner. From there, click on "Create Property" and select "Web". Fill out the required fields to set up your property and click "Create."

Step 3: Get your tracking code

After creating your property, you'll be given a tracking code. Copy this code to your clipboard.

Step 4: Install Google Analytics on your Shopify store

Log in into the store of Shopify and explore the section of "Online Store". From there, click on "Themes" and then "Actions" > "Edit Code." Look for the "theme.liquid" file and paste your Google Analytics tracking code just before the closing tag.

Step 5: Verify your tracking code

After pasting your tracking code, go back to your Google Analytics dashboard and click on "Tracking Info" > "Tracking Code." From there, you can verify that your tracking code is working properly.

Step 6: Set up goals and conversions

Once you've set up Google Analytics on your Shopify store, you can start tracking your store's performance. One important step is to set up goals and conversions. This allows you to track specific actions on your store, such as completing a purchase or signing up for a newsletter.


In conclusion, setting up Google Analytics on your Shopify store is essential to understanding your store's performance and making data-driven decisions to improve your sales strategy. With these easy steps, you'll be able to start tracking your store's traffic and user behavior in no time.

With Google Analytics, you can track how visitors are finding your website, what pages they are visiting, and how long they are staying. You can also see which products are popular and which ones are not performing well. This information can help you make data-driven decisions about your marketing and product strategies.

In addition, Google Analytics can help you identify any issues on your website that are hindering your conversion rates. For example, if you notice that visitors are abandoning their shopping carts, you can investigate the reasons behind it and make changes to improve the user experience.

Overall, integrating Google Analytics with your Shopify store is a must-do for any online retailer. It provides valuable insights into your website's performance, which can help you optimize your marketing and sales strategies to boost revenue. So don't hesitate to set it up today and start reaping the benefits!