What is A Healthy Unconfirmed Rate in Convertkit

Discover what constitutes a healthy unconfirmed rate in ConvertKit and learn best practices to optimize this metric. Understand the significance of unconfirmed rates, how to monitor and improve them, and ensure better email deliverability and engagement with your ConvertKit subscribers.

What is A Healthy Unconfirmed Rate in Convertkit

As an email marketer, understanding the health of your subscriber list is crucial for maintaining high deliverability rates and engagement. One important metric to monitor in ConvertKit is the unconfirmed rate, which measures the percentage of subscribers who haven't confirmed their email addresses. In this blog post, we'll explore what a healthy unconfirmed rate in ConvertKit looks like, its impact on your email marketing efforts, and strategies to improve it. Let's dive in and gain insights into this important metric.


Understanding the Unconfirmed Rate

The unconfirmed rate in ConvertKit represents the portion of subscribers who have signed up for your email list but haven't completed the confirmation process. When a subscriber signs up, ConvertKit sends a confirmation email requesting them to verify their email address. Until this confirmation is received, these subscribers remain unconfirmed.


Importance of a Healthy Unconfirmed Rate

Maintaining a healthy unconfirmed rate is essential for several reasons:

  1. Email Deliverability: Unconfirmed subscribers may have entered incorrect email addresses or might not be actively checking their inboxes. These emails can bounce or result in a higher rate of spam complaints, negatively impacting your deliverability rates.

  2. Engagement and Conversion: Unconfirmed subscribers are less likely to engage with your emails or convert into customers. By focusing on confirmed subscribers, you can concentrate your efforts on those who have shown genuine interest and engagement.

  3. List Hygiene: A high unconfirmed rate can be an indication of a list with outdated or low-quality subscribers. Regularly monitoring and addressing unconfirmed subscribers helps maintain list hygiene and improve the overall health of your email list.

What Constitutes a Healthy Unconfirmed Rate?

While there is no definitive threshold for a healthy unconfirmed rate, a general guideline is to aim for a rate below 5%. However, it's important to consider the context and specific characteristics of your email list. Factors such as industry, audience demographics, and email acquisition methods can influence the acceptable range.

Strategies to Improve the Unconfirmed Rate

To improve your unconfirmed rate in ConvertKit, consider implementing the following strategies:

  1. Optimize Confirmation Emails: Craft compelling and persuasive confirmation emails that clearly communicate the value subscribers will receive by confirming their email address. Use a clear call-to-action, emphasize the benefits of joining your list, and ensure the email is visually appealing and mobile-friendly.

  2. Simplify the Confirmation Process: Make it as easy as possible for subscribers to confirm their email addresses. Use a single-click confirmation process or provide clear instructions and a user-friendly interface for confirmation.

  3. Segment Unconfirmed Subscribers: Consider creating a separate segment for unconfirmed subscribers. This allows you to tailor specific re-engagement campaigns or follow-up sequences to encourage them to complete the confirmation process.

  4. Regular List Maintenance: Periodically review your subscriber list and remove unconfirmed subscribers who haven't engaged or shown interest over an extended period. This helps maintain list hygiene and improves the overall performance of your email campaigns.


Monitoring and managing your unconfirmed rate in ConvertKit is vital for maintaining a healthy email list and optimizing your email marketing efforts. While there is no one-size-fits-all benchmark for a healthy unconfirmed rate, striving for a rate below 5% is a good starting point.

Focus on engaging confirmed subscribers and employ strategies to improve the unconfirmed rate. By optimizing confirmation emails, simplifying the confirmation process, segmenting unconfirmed subscribers, and regularly maintaining your list, you can enhance deliverability, engagement, and conversion rates.

Take control of your unconfirmed rate in ConvertKit, refine your email list, and build stronger connections with engaged subscribers. By prioritizing confirmed subscribers, you can nurture meaningful relationships and achieve your email marketing goals.