What is ActiveCampaign?

ActiveCampaign can be described as a Customer Relationship Management (CRM) as well as a marketing automation software that can help businesses to manage and automate their marketing and sales processes.

The platform provides a wide range of functions, such as automation, email marketing CRM, and many more.



ActiveCampaign offers a range of tools to help companies organize and automate their marketing and sales processes, such as:

  • Email marketing: It offers various tools for email marketing, including emails templates, segmentation and automation. Users can make and send personal emails to certain groups of contacts, keep track of clicks and opens and send follow-up email messages.

  • Automated: Automation in ActiveCampaign lets users create custom workflows that are based on certain events and triggers. This includes sending out automated email messages, updating contacts details and much more.

  • CRM: Its CRM function lets users control & manage all their customer's information all in one location. Users can keep track of contacts, sales activity and history of communications.

  • Marketing Automation: ActiveCampaign has a assortment of marketing automation tools that help companies automate repetitive tasks and simplify their marketing strategies. It can be used to score leads or lead nurturing, as well as many more.

  • Online shopping: The platform also includes an e-commerce option that allows companies to monitor as-well-as manage their sales, clients & orders all in one spot.

  • Integrations: ActiveCampaign works with many other platforms and tools such as the most popular e-commerce platforms like Shopify, WooCommerce, and other.


ActiveCampaign has a range of advantages to businesses such as:

  • Streamlined Marketing and Sales: The tools for automation & CRM help businesses simplify their marketing & sales procedures, which makes it simpler to monitor & track customer interactions.

  • Improved Performance: The automation feature will help companies save time by automating repetitive tasks for example, sending follow-up email or updating contact details.

  • Improved Targeting: The platform's segmentation and marketing tools for email enable businesses to focus on specific groups of people & result in more targeted and effective marketing campaigns.

  • Integrating E-commerce: This feature allows companies to keep track of sales customers, orders, and customers all from one place making it simpler to grow and manage their online business.

  • Integration with other tools: The integration of ActiveCampaign with different platforms & tools allows companies to integrate and streamline their marketing and sales efforts across various channels.


ActiveCampaign is a robust marketing automation and CRM software which can assist businesses in managing and automate their marketing and sales processes. With a variety of features such as email marketing automation as well as CRM it can assist businesses to streamline their activities as well as increase efficiency and increase the effectiveness of their marketing. In addition, e-commerce and integration with other platforms and tools makes it even more useful for companies who want to improve and expand your online footprint.