What is Kajabi?

Kajabi offers a variety of features and tools that allow users to build and sell their products in addition to promote and expand their business.


Kajabi is an extensive and all-in-one platform that lets professionals and entrepreneurs to develop market, sell and market their expertise and knowledge online, in the form of digital products, such as online courses, coaching programs and membership websites.

Course Creation Tools:

One of the most important advantages of Kajabi are its course creation tools that allow users to design and manage course content with a drag-and drop interface. Students can add text, videos, images and audio to their course material and also create questions and quizzes to help make students more engaged and evaluate their learning. Kajabi has an inbuilt site builder as well as a landing page that allows users to design professional looking websites to advertise and market their courses.


Marketing Automation:

Alongside the tools for creating courses, Kajabi also includes a assortment of tools for marketing automation that aid users in selling and promoting their courses. Users can build automated email sequences that keep leads in the loop and then convert to paying customers, and also integrate with popular marketing tools such as Google and Facebook advertisements. Kajabi also offers an inbuilt affiliate program that allows users to design and run a referral system to advertise the courses they offer and make commissions for sales.

Membership Management:

Kajabi also provides an option for managing memberships that lets users create and manage a membership website that allows them to offer exclusive content, access to the community and other benefits to their clients. Users can design various membership levels as well as create recurring billing, offer trial periods, and handle access for their material through creating drip content sequences.

Analytics and Reporting:

Another significant aspect of Kajabi are its analytics and reporting capabilities that let users monitor their sales, conversions and other crucial metrics. Customers can also look at comprehensive reports on their website and their email marketing performance and keep track of the progression of their students in their classes.


Kajabi also provides a variety of integrations with well-known third-party services and apps including Zapier, Stripe, and PayPal to assist users simplify their workflows and make it easier to automate different tasks.

Customer Support:

In addition to its extensive variety of features, Kajabi has a robust customer service team that provides various options, such as webinars, tutorials and a knowledge base that will assist users in making the most of the platform.


Overall, Kajabi is a powerful and extensive platform that provides an array of tools and features that aid experts and entrepreneurs to develop and market their knowledge or expertise. No matter if you're starting from scratch or you're an expert author of online courses, Kajabi offers everything you need to start and build your business online. With its user-friendly interface tools for automation of marketing including membership management, analytics and membership management as well, it's the top platforms for online instructors and course creators to market their courses as well as digital products.